A Specialty In Stigma

I enjoy bringing humor, humanity and relatability to social topics that are hard to talk about. Whether I’m developing conceptual campaign work or crafting a brand persona, my favorite projects aim to de-stigmatize and normalize.

As a creative director and writer for the below brands,
I’ve made weight loss less daunting, added levity and approachability to student loan debt, took the shame out
of sexual and mental health, turned prenups from a red
flag to a symbol of empowerment, and demystified
GLP-1 medications.

  • Visual and verbal rebrand

  • Global mid-funnel & direct TVC

  • Organic social creative

  • Brand, mid-funnel and direct TV

  • Social-first stunts

  • Branded member events

  • Member-targeted creative

  • Launch of Hers vertical

  • Launch of Hims & Hers mental health and skincare

  • Creative development for product launches

  • OOH for Hims

An early stage start-up
making prenups accessible

  • Creative direction

  • Investor messaging

  • Content strategy
    and writing

  • TV for Ro’s Body Program (GLP-1 medication):

    • Video direction

    • Creative direction

    • Copywriting