¡Vámonos, Amigos!
Introducing Espolón Tequila.
Espolón Tequila's spirit is bold, adventurous and deeply skeletal. So, for the brand’s national launch, we unleashed a campaign with an equally bold, adventurous and skeletal rallying cry: ¡Vámonos, Amigos!
On launch night, we projected this video on a giant wall in lower Manhattan.
We were so excited about this campaign, we bought bone-themed muscle tees from Urban Outfitters and wore them to the office. Also, there were jeggings, because it was 2013.
