Target knows that, for parents, Back to School is about more than just school supplies. It’s about setting their kids up for success.

So, instead of simply saying that Target believes in kids’ potential, we proved it—with To School & Beyond, the first ever totally kid-created campaign. We partnered with 826LA and Adolescent Content to recruit kid writers, kid illustrators, kid directors, kid musicians, a kid animator, and even a kid stylist to bring this campaign to life.