SoFi gave us a $750 million media budget to launch their tagline “Get Your Money Right” to millennials across the U.S. The task was to explain all of SoFi’s products while acknowledging what millennials are up against financially.

There was only one thing to do: channel all our classic millennial feelings of instability, frustration, anxiety, helplessness, disenchantment, anger, confusion, sadness, apathy, and paralyzing fear into 96 videos, 35 still images, 6 OOH boards and countless social posts.