After we completed Noom’s rebrand, one of our first goals was to create a new “house style” for testimonials that could work indefinitely for both US and global markets.

We came up with a repeatable and memorable format that feels upbeat, distinct, magnetic and authentic—and, of course, brings to life Noom’s new design system and tone of voice.

Our 20+ spots for the US, UK and Australia increased subscriptions 21%.